Any use which is primarily intended or directed towards commercial advantage or monetary compensation (this includes cost recovery) e.g. Any part of the process directed at gaining planning consent, land or infrastructure development including background research and report writing.

On the commercial channels, the amount of airtime allowed by the British broadcasting regulator Ofcom for advertising is an overall average of 7 minutes per hour, with limits of 12 minutes for any particular clock hour (8 minutes per hour between 6 pm and 11 pm).

Commercial broadcasting is primarily based on the practice of airing radio advertisements and television advertisements for profit. This is in contrast to public broadcasting, which receives government subsidies and usually does not have paid advertising interrupting the show.